AI2Metric

About AI2Metric

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Analytics Investigation Platform

AI2Metric — Turn Analytics Data Into Answers

AI2Metric helps companies move from dashboards and manual reporting to AI-powered analytics investigation.

It does not replace analysts. It helps teams investigate faster, prioritize better, and make stronger decisions with clearer evidence.

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What AI2Metric Is

AI2Metric is an analytics investigation copilot for GA4 and BigQuery environments. It combines comparative analysis, anomaly detection, dimension diagnostics, and conversational AI so teams can move from observation to action with less friction.

What Problem It Solves

Most teams can see that performance changed, but spend too much time figuring out where to look next. AI2Metric helps narrow the search space, structure the investigation path, and highlight the most relevant follow-up checks.

Core Capabilities

GA4 OAuth connection with property selection
BigQuery connection with project/dataset selection
Event comparison across current vs prior periods
Anomaly detection with severity and impact context
HVA (high-value action) movement analysis
Executive summaries for leadership updates
Source / medium analysis
Landing page analysis
Device and platform analysis
Funnel step analysis
Traffic quality analysis
Conversational analytics chatbot
Evidence-grounded AI answers
Recommended next actions for investigation

How It Works

1. Connect Data

Connect GA4 via OAuth or connect BigQuery, then choose the property or dataset you want to analyze.

2. Detect What Changed

Compare periods, surface anomalies, and highlight where movement is concentrated across events and dimensions.

3. Investigate by Segment

Drill into source/medium, landing pages, devices, funnels, and traffic quality using focused investigation views.

4. Ask Questions in Plain Language

Use chat to ask what changed, what looks risky, and what to validate next, with evidence-grounded responses.

5. Decide Faster

Share concise summaries and prioritized actions so teams can move from uncertainty to decision quickly.

Who It Helps

Marketing and growth teams
Product analytics and digital teams
Ecommerce and lead-generation teams
Operations and performance managers
Analysts who need faster investigation workflows

Business Benefits

Reduce time spent on manual report stitching
Get clearer investigation starting points
Improve consistency of performance triage
Spot important movement earlier
Align teams around shared evidence and next steps

Example Questions Users Can Ask

“Which high-value actions changed the most this period?”
“Are anomalies concentrated in one event or spread across many events?”
“What changed in source / medium and which segments should we validate first?”
“Did landing page shifts align with conversion movement?”
“Are paid channels outperforming organic, or did traffic quality change?”
“What should we investigate next and why?”

Security / Read-Only Data Access

GA4 connections use OAuth with the signed-in user's permissions.

BigQuery analysis runs only on selected datasets and focuses on read-only investigation workflows.

AI2Metric is designed to help teams analyze and prioritize. It does not modify source analytics data.

Move From Reporting to Faster Investigation

Connect your data, surface what changed, and guide teams toward the most useful next checks with evidence-grounded analytics support.

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